Gudina Tumsa Foundation (GTF) and Oromia Tourism Commission (OTC) have launched a pivotal partnership with the signing of a Memorandum of Understanding (MoU) aimed at promoting cultural tourism and empowering communities in Oromia. In a signing ceremony held at the Koelim Center (business arm of GTF), Commissioner Lelise Dhuga of OTC and Managing Director, Mrs. Lensa Gudina of GTF, marked the beginning of this strategic alliance, which seeks to bring sustainable development, cultural preservation, and job creation to the region.
The partnership, effective for an initial period of two year s, centers on enhancing the KOELIM Center as a primary hub for cultural tourism in Oromia. Located in Sheger City’s Laga Tafo Subcity, the KOELIM Center is already a vibrant facility for training in traditional crafts such as pottery, weaving, bamboo product creation, and garment manufacturing. This collaboration will further amplify the center’s role in preserving Oromia’s rich cultural heritage while creating economic opportunities for local artisans, particularly underprivileged women and youth.
“We are thrilled to sign this MoU with the Gudina Tumsa Foundation, an organization dedicated to uplifting communities,” said Commissioner Lelise Dhuga. “Together, we aim to develop tourism that reflects our cultural identity and empowers the people of Oromia. This partnership will promote Oromia’s unique heritage and create new pathways for local artisans.”
The MoU outlines several areas of collaboration, including the integration of KOELIM Center’s handicrafts and souvenirs into Oromia’s tourism market, with sales channels in key locations such as hotels and airports. OTC will also promote the center through its digital platforms and tourism events, making it a featured destination for both domestic and international visitors. Additionally, visitors to the KOELIM Center will have the opportunity to engage in immersive traditional experiences, such as pottery and weaving workshops led by local artisans.
Mrs. Lensa Gudina expressed deep appreciation for the partnership, recognizing its potential to support disadvantaged communities in Oromia. “This collaboration with the Oromia Tourism Commission allows us to expand our impact, bringing traditional skills and sustainable livelihoods to the forefront of tourism. We are grateful to Commissioner Dhuga for her commitment to our shared vision,” said Mrs. Lensa.
The MoU also emphasizes sustainable tourism practices and community involvement, with plans to hold bi-annual review meetings to assess progress and ensure that both organizations meet their objectives. With this partnership, the OTC and GTF look forward to shaping a future where tourism not only celebrates Oromia’s cultural wealth but also provides lasting benefits for its people.
